What is Hopelessly Yellow?

In 2021, I co-founded Hopelessly Yellow at the University of Michigan with a goal: to create a space for community, wellness, and mental health that didn’t exist before.

What began as a small group of creative students passionate about fostering connection, quickly grew into a bona fide brand. We dove into personal writing, graphic design, curating music playlists, planning special events, and later launched a podcast—all for our community, by our community.

In 2025, Hopelessly Yellow has expanded to 15+ universities across the country. Our purpose has truly resonated, filling a gap for so many on college campuses and beyond.

How I Built the Brand

Logo

Designed a versatile, engaging, and easily recognizable logo to represent the brand.

Color

Hopelessly Yellow’s color palette is inspired by the sun, utilizing a range of yellows, oranges, and pinks.

Vibes

From 2021-2024, I laid the groundwork of our aesthetic. Bubbly, bright, calming, energetic.

Club Meetings, Merch, & Moments

Currently…

I act as a Creative Advisor, solely focused on big projects, collaborations, and further expansion. The next wave of students fully run Hopelessly Yellow and it’s creative direction <3

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