What is Hopelessly Yellow?
In 2021, I co-founded Hopelessly Yellow at the University of Michigan with a goal: to create a space for community, wellness, and mental health that didn’t exist before.
What began as a small group of creative students passionate about fostering connection, quickly grew into a bona fide brand. We dove into personal writing, graphic design, curating music playlists, planning special events, and later launched a podcast—all for our community, by our community.
In 2025, Hopelessly Yellow has expanded to 15+ universities across the country. Our purpose has truly resonated, filling a gap for so many on college campuses and beyond.
How I Built the Brand
Logo
Designed a versatile, engaging, and easily recognizable logo to represent the brand.
Color
Hopelessly Yellow’s color palette is inspired by the sun, utilizing a range of yellows, oranges, and pinks.
Vibes
From 2021-2024, I laid the groundwork of our aesthetic. Bubbly, bright, calming, energetic.
Club Meetings, Merch, & Moments











Currently…
I act as a Creative Advisor, solely focused on big projects, collaborations, and further expansion. The next wave of students fully run Hopelessly Yellow and it’s creative direction <3